The Georgia Institute of Technology's Office of Institute Communications and Public Affairs (ICPA) was previously known as the news bureau and the public relations office. Among many other responsibilities, ICPA produces annual reports and tracks publicity Georgia Tech receives in various publications. These records include annual reports and newsclippings.
(two document cases)
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The ICPA records include annual reports and newsclippings. The annual reports elaborate on the Department's accomplishments in general public relations, placement, publicity, and publications for each respective year.
The newspaper clippings and releases focus on Georgia Tech in 1996, particularly its involvement in the Summer Olympic Games.
The Department of Public Relations at Georgia Tech was inaugurated in 1945. In 1958 it was reorganized in order to become a service office, thus centralizing its various responsibilities.
The Office of Institute Communications and Public Affairs, has collaborated with the Institute's administration in formulating Georgia Tech's strategic communications goals and implementing strategic communications initiatives designed to reach those goals. Services provided include strategic communications consulting and planning, media relations, web design and production, video production, photography, special event planning, logo and trademark policy and enforcement, and market research.
ICPA publicizes Georgia Tech through press releases to local and out-of-state newspapers and many technical magazines, hosting press interviews with distinguished guests, radio and television programs, exhibits, and special events. ICPA compiles, edits, and publishes all official catalogs, bulletins, and programs of Georgia Tech.
Sometime in the late 2000s, the Institute Communications and Public Affairs office became Georgia Tech Communications and Marketing.
Records have been arranged into two series, with series designated for annual reports and publicity.
A print copy of this finding aid is available in the Georgia Tech Archives reading room.
ICPA donated these records in three separate accessions (1989.0502, 1995.1203, 2001.041).
(two document cases)
Germaine Schanzmeyer processed these papers in 2004.